Autor | Karima Bouziane • Abdelmounim Bouziane |
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Tytuł | Acceptance of Digital Tools for Cross-Cultural Training: A Study of Moroccan Public University Staff |
Słowa kluczowe | acceptance of technology, ICT, experience exchange, cross-cultural virtual training, Moroccan universities |
Strony | 9-24 |
Pełny tekst | |
Tom | 37 |
This study investigates the acceptance of ICT for training, cross-cultural exchange, and experience-sharing among employees in Moroccan public universities. The purpose is to contribute to ongoing efforts to modernize the structure of public universities in Morocco. The research employs a quantitative approach, utilizing a structured questionnaire for data collection and linear regression analysis in SPSS to examine the factors influencing the acceptance of ICT in cross-cultural training by employees. Our study was conducted in the Casablanca-Settat region. The population consists of the administrative staff of Chouaib Doukkali University, Hassan II University, and Hassan I University. Our sample comprised 480 individuals out of 1,491, with a response rate of 81%. The results highlight, among other factors, that perceived usefulness, financial considerations, and the motivation for learning are the main influences on the acceptance of ICT in international exchange experiences. The willingness to interact with other cultures also influences individuals’ acceptance of technology in education. These results, derived through a scientific, impartial, and neutral process, can serve as a reference and starting point for the Ministry of Higher Education, which aims to make human resources a driver of performance for public universities.